BRANDED CONTENT Content of interest linked to a brand, to create or connect with their audience. The content communicates values associated with the brand. FORMAT: Videos OBJECTIVES inveSTMENT BENEFItS Increases creative possibilitiesInforms and forms its usersBrand loyaltyEngagementBrand recallViral videosAttracting potential usersMedia connectivity DIFfUSIoN YOUR MEDIAWebsite, Blog, Social networks PAID MEDIAPayment to any media to diffuse your branded content FREE PRESSmedia or individuals who voluntarily share content.